We help athletes get elite results without paying elite prices.

Echelon Wheels is a direct-to-consumer performance wheel manufacturer based in Pickering, Ontario.

Before we got into the business of making wheels, we were (and still are!) competitive cyclists. Our passion for what we do allows us to create products that we use ourselves — world-class racing wheels at a reasonable price.

Through years of racing and research, we’ve learned what makes a wheel great. We combine tried-and-tested designs with superior materials to deliver a true, racing experience at a fraction of the cost. That’s the Echelon difference.